Speak "Yes" To These 5 Tier 2 Backlink Tips

· 4 min read
Speak "Yes" To These 5 Tier 2 Backlink Tips

Backlink Tier - The Hierarchy of Backlinks That Scale Your SEO Campaign

Backlink tier refers to the hierarchy of links that you design to scale up your SEO campaign. Each level provides a layer of protection against Google harassing you with penalties.

Tiered link building takes considerable time and effort to get things right. Google takes weeks to discover and evaluate new backlinks.

First-Tier Links

These links must be of a high quality and dofollow from reliable websites. These links are referred as Tier 1 backlinks, and they are the foundation of your link-building strategy. They endorse your web page, and give it enough domain authority to be able to rank highly on search engine results pages. For instance, if your blog article is published on HubSpot and has a tier one link to SearchEngineLand's collection of Link Building Statistics, then SearchEngineLand's web rankings would get an upswing from the link equity that is passed on by HubSpot.

The second tier of backlinks can be a little more diverse and include low-quality sites, like spammy forum posts or bookmark sites with low value and directories. The primary goal of Tier 2 is to create high-quality content that links back to your first-tier links. This is because quality content will enhance the article in which it resides, and will not appear as if it is added to SEO reasons.


To construct a successful tiered marketing campaign, you'll need to invest in top-quality tools and content such as RankerX or GSA. The time and effort spent manually performing a tiered campaign is worthwhile if you intend to reap the higher ranking benefits of a properly constructed backlink pyramid.

Second-Tier Links

Tiered link construction is designed to lead users through external pages before bringing them to your site. It is essential to select relevant second-tier sources of backlinks that are relevant to your website and industry to make this work. Blog posts from guest bloggers are more effective in this regard than account profiles because they provide content that people will want to read.

You should avoid using Links in tier 2 on forums or other sites with poor quality. Choose pages that are of high-quality, such as industry articles or guest posts. These links appear more natural and have greater impact on your search engine ranking.  tier 2 seo company  to be recognized as having earned link equity by Google and can boost the value of their rank in SERPs.

If you are planning to build tier two links with the aim of increasing your SEO rankings it is important to be aware of the difficulties to get these types of quality backlinks manually. It can take months to pitch guest blog posts to first-tier publications, and even longer to wait for them to be published. In addition, it could take weeks to see the outcomes of your efforts in generating new traffic and onsite conversions.

Many SEOs make use of automated tools to build second-tier backlinks. However, this technique can be in violation of Google's Webmaster guidelines and could result in being penalized.

Third-Tier Links

The volume of links at this level is enormous and can be considered spammy. They are posted on social media platforms, as well as user-generated content websites like Quora. They are used to index tier 2 links but they do not pass link equity onto the resource that is promoted. These are usually nofollow links. At the moment, marketers are more focused on quantity rather than quality. They make use of tools to post an huge amounts of hyperlinks on forums, in the comments of blog posts and articles, in directories and other similar locations. In this scenario tiered link-building can be considered a gray zone that is in violation of Google's webmaster guidelines.

Link-building campaigns that are tied require an enormous amount of time and effort to be successful. Google may take months or even days to rank a backlink. It may then take weeks or even months for an SEO impact to be evident. Therefore, marketers should be patient and implement a well-thought-out content strategy.

Additionally marketers should avoid using numerous automation tools for this level of linking. These can violate the rules of search engine optimization and lead to penalties. It is preferential to manually select links and then post them on relevant donor websites rather than using automated services such as GSA or RankerX. This will prevent search engines from penalizing your promotion with poor quality links.

Fourth-Tier Links

Tiered link building continues to be an extremely popular method to increase higher website rankings. However since Google has taken significant steps to get rid of "black black" SEO practices, tiered linking techniques have suffered a blow.

They are classified as gray-hat SEO methods and could be punished for their deliberate use. Tiered links are backlinks built on different levels of a pyramid. They are typically used to improve a site's rank in search results. This way, the promoted page will be more prominent than its competitors and receive more organic traffic.

The quality of backlinks in this tier goes an immediate plunge and are usually nofollow. This tier can also comprise low-quality directories, article networks, and social media profiles. These links can be created naturally or by using automated strategies. However they must be diverse in terms of niches, domains and their relevance.

In addition to their low-quality, nofollow character, these backlinks can cause problems if not adequately diversified. Google has a team of highly-trained hound dogs who constantly search for patterns and methods in backlink profiles. If these are discovered and subsequently uncovered, it could result in a penalty not only for the link-building group, but also for its customers.